CUSTOMER STORIES

MEET SHAWNA

Shawna Russell is a seasoned stylist with 36 years of experience in the hair industry. Her journey began in high school, where her passion for hairdressing quickly propelled her from being a top student to managing a bustling salon.

In November 2023, she opened her own salon, "Bleached", in British Columbia, Canada.

CHALLENGES

While managing a salon, Shawna learned about the hidden costs that come from a salon’s backbar. She saw firsthand how leftover color and unused products ate into a salon’s profits. She knew when the time came to open her own space, she needed a solution.

Shawna realized that traditional color management and pricing methods wouldn't suffice with how rapidly trends are evolving. The transformations that are increasingly becoming more popular require much more time and a lot more product. She knew it was time to adopt a modern approach to manage products and services efficiently.

IMPLEMENTATION OF SALONSCALE

While managing another salon, Shawna independently started using SalonScale. She was transparent with her clients about this new system and they quickly recognized the trust it built between them. SalonScale allowed Shawna to price her services in a way that was fair to her guests, and that allowed her business to evolve..

When Shawna was ready to hire at her salon, her first priority was to ensure she was educating her team on SalonScale, ensuring they felt confident with the system. Her team quickly adapted to the platform and found it easy to integrate into their mixing routines.

THE RESULTS

SalonScale revolutionized backbar management at Bleached. Clear tracking of product usage significantly reduced waste, and detailed recording of product costs enabled precise billing and cost management. Features like Inventory, Remix, and Waste became go-to’s for Shawna as they allowed for consistent services for returning clients, and previous data helped provide clear consultations for her guests. 

Shawna's clear communication about separating product costs from the service costs led to immense client satisfaction. By providing a transparent breakdown, her and her team have been able to strengthen trust with her clients.

CONCLUSION

Committed to not reverting to old methods, Shawna ensures all product costs are recorded and accounted for with the help of SalonScale. Bringing technology into the operations of Bleached has revolutionized how they manage their backbar, enhanced client transparency, and improved their overall profitability. By adopting a modern approach, Shawna has not only kept pace with industry trends but has also set a benchmark for efficient and profitable salon management.